Digital marketing is also known as online marketing
That is why digital marketers only promote businesses, products and websites. They want to sell something because that’s what they earn their money on.
What are some of the different types of digital marketing?
Facebook ads, google ads, mobile campaigns, tweets, instagram posts, everything is an ad. How do you know if it is or not?
Decide first whether your target audience is more likely to see an advertisement through one channel or another. Is your message appropriate for the image you wish to project? Do you have the time to monitor how things are doing (retweets, clicks, views) in order to get a sense of what is effective and what isn’t?
These are all questions you should be asking yourself before going into Digital Marketing. No matter which channel you use to engage with your customers, there are rules about adding value prior to promoting your brand.
Some of the best digital marketing services
Search Engine Optimization (SEO) is by far one of the most important aspects of online marketing, and essentially every business should at least have an SEO Company review their website to optimize it for search engines.
But having an expert analyze your site and make suggestions for improvement is only half the battle; you also need to implement those changes.
That’s where I come in. With over 5 years experience as an internet marketer myself, I know what things to look for when we work together.
I help businesses get more traffic from Google, social media, and other websites/social profiles used by consumers. We put together a plan that implements multiple strategies sent me or my team has developed.
These include old school methods like getting featured links inside articles people read, writing content dedicated to promoting yourself, and contextual advertising, to providing quality content.
We try not to use advertisements. Instead, we utilize tools that track keyword phrases and let us find these through organic searches so customers don’t even realize they are clicking an ad.
Search engine marketing
Find out what people are searching for when they type keywords into the search box of their computers. Include relevant keywords in your website’s title, description, headings, etc.
Then use Google Adwords to run ads that appear when people do searches using specific words.
You can also promote your business by getting listed in popular search results such as the Bing Top Results or Yahoo News.
These pages often have catchy headlines and may even feature sponsored posts (not guaranteed).
But don’t spend too much time reading news articles – the goal is generating traffic from google searches, not sales from advertisements.
Google Ads gives you codes you can insert into your website that track user behavior. You then compare this data with what products you sell to determine which types of advertising work best.
There are many different software programs that can help you manage all these campaigns. Common ones include Google Adsense, Facebook Advertising, Amazon Seller Performance, LinkedIn Sponsors, as well as Audience Manager and Outbrain.
Some companies create automated alerts based on specific keywords being searched via browser or mobile app. These triggers alert workers to look for materials online that contain those same keywords.
Social media marketing
Traditional advertising through print media or television stations produces an ad that is seen by many people. But it is hard to track this type of advertising.
Social media gives you a way to communicate with your customers directly. Facebook, Instagram, and Twitter allow you to create ads that are targeted towards specific demographics, so they’re more likely to be read and noticed. You can even make mobile apps that promote certain products and services.
All of these things can help if you want to reach more people at once. It also helps you keep in touch with those people who have subscribed to your content.
Content like blogs, articles, and other educational materials appeal to people with a personal connection to the topic. This will make them more willing to buy because they feel as though their friends might care about their opinion.
There are several ways to connect with your readers via social media. You can find free platforms made specifically for blogging (wordpress being one example). Or you can use social media management tools to organize and stay connected to your audience.
Even if you are using another channel to promote your business, it is still important to develop a good contact with your clients or customers through email. People may even consider you as someone who takes their time seriously and they will start trusting you more.
If you send promotional emails but do not offer additional benefits such as discounts or special offers, people might ignore your emails. It is always better to organize a mailing list so that you can advertise about your products/services to your new contacts.
The best way to create an effective campaign via email is to make your subject line relevant and short. Consider breaking up the subject line in order to attract readers to read the whole message.
It also helps to include an opening sentence that captures the reader’s attention and makes them want to continue reading. When the reader sees a bolded word or phrase in the subject line, they will look towards the body of the email for information.
Your email messaging should be concise and accurate. There is no need to repeat things that we already know works. That being said, avoid over-writing messages with references to past conversations.
It is much easier to steer back toward what worked before by simply rewording something. Also, try to be consistent throughout your mailings. Don’t go down a path then stop completely.
Keep doing these small things every few days to get results. A simple “thank you” note
Writing promotional content
Finding non-fiction materials to promote your business is one of the most important factors in getting people’s attention. If you want to write a paragraph, then look for places where there is a need.
Your article should be original and helpful; talk about your problems and how your solution can help solve them. Following that, Google will give you a ranking or tip on how to improve your article.
You will also have the added assistance of Facebook and other social media sites which are very popular these days. People love reading good articles published online.
It helps if your topic is fresh and relevant to a lot of people. When doing this, make sure you connect with your audience anywhere you can, from similar blogs to tweets/fb comments.
Google+ may offer another way to publicize your writing by creating material specific to its platform. Its popularity has been growing, so it’s important to track what works and doesn’t across all channels.
Twitter is another popular channel among marketers just like bloggers. Twitter allows users (known as tweeps) to share small messages (aka tweets) with anyone via SMS, phone, web browser, mobile app, or smartwatch.
Share links to interesting posts and quotes that expand upon the subject matter of your message or Marketing Campaign. Be creative and find different ways to engage your followers and subscribers.
Facebook offers apps that create ads tailored to your needs
Designing a marketing website
Even if you have no idea what You’re doing, there’s a good chance that your business can use some kind of web presence. The first step to getting rid of that feeling like nobody wants to look at your website, is coming up with an attractive design.
It could be all graphically, or it could also be one page. Whatever you choose, just make sure that it is consistent across browsers and devices.
But then, how do people find your site? Most companies these days have marketplaces where they list their products for sale. All you need to get started is creating a user name and listing your product set.
Once someone clicks on your link and comes onto your marketplace profile, they will begin searching for you. Coming up with clever keywords will help people locate your site when they search online.
Identifying your audience
When you are starting out in digital marketing, it’s helpful to understand who you expect to read and participate in your content.
You can use demographics and social science methods to identify specific audiences, but there are also much simpler ways to do this.
Who is your target market? Who are their friends and contacts? Which websites and blogs do they visit most often? What about hobbies and interests?
Every person has preferences like everything else. If you want to sell them something, it’s important that you know how to get through to them.
If you don’t have any people to recruit into your newsletter or virtual community, go back to defining your ideal customer and working down from there.
Let’s take Sarah as an example. She’s 23 years old and works as a management analyst. Based on her demographic information and buying habits, she’s probably female and if she’s young enough, she may be college educated.
She could just start selling stuff to women right off the bat, but why not reach out to other managers first and build some trust before offering products for free? You can contact her via email or live chat depending on where she likes to connect with customers.
Either way, once you establish a connection, drop by your local Starbucks and buy yourself a coffee (preferably non-fat). Then come back and drink it
When you do searches about your products or services, what types of results come up? Pages full of advertisements that have no connection to your business? Or actual reviews from customers who are using your product?
If you get any negative comments then they will appear below their review with all the reasons why it was bad.
Keywords are how people find things online. If your website has content related to your specific keywords, others will use those terms to search for information also.
Put thought into which phrases you use when searching for your business and service. People may use different combinations of keywords, so try coming up with different strategies to compete with them.
Set up an advertising budget and campaign in order to see if this works better than simply paying per click. Per-click advertising costs you money every time someone clicks through to another site. Only add these ads if you have something truly interesting or helpful to say.
Per-click ads usually work best around Halloween and Christmas because people are most likely to buy.
Other holidays can be good times to promote your small business ideas too. See if there is a peak season for your industry. That way you can target certain days or months to increase awareness.