On-Page SEO – 5 Simple SEO Techniques That Increase Traffic
On-Page SEO provides a basis to enhance your website’s visibility in search engines. It includes: Proper use of keywords in the title, Meta description and Meta tags of a website.This guide will help you put together your on-page SEO strategy, review the right SEO techniques that will give you the best impact and introduce you to some SEO research tools that will help make all of this easier.
1. Focus on Long Tail Keywords
What are long-tail keywords? In the early days of the internet, search engines favored short phrases and simple keywords. In fact, it was almost all you needed. Now, searching for your products and services is extremely specific. People looking for exactly what you have to offer might not use any unnecessary words in their search queries. That’s where long-tail keywords SEO technique come into play, and why you should be using them .
For example, if you’re looking for a plumber, you may search for “plumbers near me.” However, if you need to find a specific type of plumber who may work on specific kinds of pipes, then you would search instead for “local plumbers serving pipes made of copper.” These long tail keywords will not only help you to rank better and also help you to target your specific audience that converts into conversions.
Tips for adding long-tail keywords to your content:
- First find the search terms that people are entering into Google to discover information related to your business and the niche you serve.
- Lets create the most actual phrase/title of each blog topic you want to cover, and it will generate related keywords with high search volume and low competition/CPC.
- Now first finalize your SEO keywords list and find related long tail with the high search intent. For Example if you are a “pet food” company and one of your topic is dog food a long-tail keyword you are targeting is “best dog food brands in america”
- Now you just have to write relevant content and answer the user intent behind the chosen keywords.
2. Use Keywords in Alt Text for Images
Alt text, or alternative text, is an HTML element that appears as an attribute in the HTML code that defines an image.Alt text allows you to provide an alternate description of a visual element in your product images. It also provides you an opportunity to optimize your images for SEO, link building and accessibility.Make sure to use alt text on your images because it’s an SEO tactics.
Tips for using keywords in alt text:
- Alt text should describe the image for someone who can’t see it.
- You want to think about how the image will work with your descriptions, and how the image might contribute to your overall search engine optimization (SEO) effort.
3. Use Keywords in Headers
The importance of keywords in headers has been a ranking factor for several decades. While keywords in headings are no longer a top ten ranking factor, they remain one of the most important elements for on-page SEO technique. Headings should incorporate meaningful keywords, although not to the extent that they feel like keyword stuffing.
They should be easy to read and focus on only one or two points, avoiding unnecessary sub-topics. It’s also important that the heading tags are bolded and centered, to ensure that they’re noticed by search engines and other users who have accessibility features enabled.
Tips for using keywords in headers:
- When you’re writing focused-keyword blog posts, it’s important to use the same keyword in your headers.
- Go through the list of keywords and find one that best matches your topic and is relevant to the post and use these keywords in your other headings thats SEO tactic really help you to rank well.
4. Focus on Great UX (User Experience)
In addition to Content Marketing and keywords SEO technique, you have to think about the user experience. If a user lands on your site and quickly bounces, you might not be meeting their needs. Google sees this time spent on the page (or dwell time) as an important ranking factor in Google’s algorithm. The average time spent per page on desktop is 10 seconds, and 27 seconds for mobile users.
A slow site can not only cost you visitors in terms of bounce rate, but it can also make them less likely to come back. On average, 27% of mobile visitors expect a web page to load in 2 seconds or less and 44% of desktop users expect pages to load in 3 seconds or less.
Fast loading web pages improve user experience and search rankings! Here’s how to make sure your site loads as quickly as possible.
Speed is an important factor in search rankings, not only for direct search queries but for other queries that happen across the web.
Tips for creating great UX:
- Keep it simple and practice responsive design
- Reduce image sizes to improve loading times for each web page.
- Understand your target audience’s needs and demands
- Avoid ‘Get Started’ as a call to action
- Test early before launching website
5. Use Internal Links
Internal linking is important SEO technique for any site that wants higher rankings in Google. You can even get away with using some exact match anchor text in your internal links. Internal links are hyperlinks that point to pages on the same domain. If you use them strategically, internal links can send page authority (also known as PageRank) to important pages.It’s a lot more effective than simply adding links to your site: Google actually recommends that you include keywords in the internal links you add to your site.One of the advantages of using internal linking SEO technique is that it helps Google understand and index your site better. This improves your click-through rate and conversion rate, which are two important SEO metrics.
Tips for using internal links:
- Choosing the right words to describe your business, products, and services used as anchor text.
- Avoid using general hyperlinks like “click here” or “read more” “learn more”. More attractive anchor text helps Google to understand how to index your page.
- Using Internal links help drive users to other pages that are relevant to the topic they are searching.