SEO Competitor Analysis To Improve Google Rankings Fast
In this article we are going to talk about almost all possible activities we can do for competitor analysis. These tips might help you understand more about your competition online and help you create a full proof SEO strategy.
What Is SEO Competitor Analysis?
A competitor analysis or SEO competitive analysis is a detailed report of your competitor’s website’s strengths and weaknesses. This report can be used to inform future marketing campaigns and decisions.
SEO competitive analysis is a popular technique among digital marketers. It provides an overview of the most important things you should know about your competitors and provides a solid performance benchmark that can help you gauge where you stand so you can work to improve your website.
Competitor analysis SEO can include:
- SEO keyword competition analysis
- Competitor backlink analysis
- Keyword gap analysis
- Top content analysis
How To Do Competitor Analysis
Now that we’ve answered the question “what is competitor analysis?” It’s time to take a look at how to do competitive analysis in a few basic steps. Note that these are the most common steps, and you can implement them right away.
Step 1: Identify Your True Competitors
The first step in your SEO competitor analysis is to identify your SEO competition. Not all websites that rank higher than yours for a keyword are your competitors. You need to know who is truly competing with you. Knowing who your real SEO competitors are allows you to better understand the real SEO or Link Building efforts they have made. In some cases, your competition could be an established brand that launched a number of years ago and has been consistently securing links and taking advantage of guest blogging opportunities at various high authority sites like Huffington Post, Forbes, Entrepreneur and other publishers. To get started, you can use a free SEO competitor analysis tool like Ubersuggest to find relevant keywords to your niche. so it’s a better chance to know how to compete with those.
Step 2: Conduct Page Analysis
This is the stage of your site’s SEO analysis where you find keywords on a competing website and rank above them. Ahrefs has a useful feature to find keywords that competitors rank for and you don’t. It’s a part of the business that helps you to understand how your competitors are doing on search engines and what steps you can take to get better. You can also use keyword research information to build your strategy for link building. You need to see which websites are linking back to them and how this is affecting their authority and domain rank.
Backlink analysis will ensure that you are not just looking at the specific content that they are producing, but instead looking across the Internet and seeing where they have earned links and what other sites link to them. By viewing the content in this way, you can get a better idea of how well it is performing and determine if it has relevance to your site or business before creating a similar content piece.
You can look at these qualities from a competitor’s backlinks:
- Number of backlinks
- Domain authority of linked sites
- Relevancy of linked content
Focus on Keywords With High ROI
Now it’s time to define SEO Consultant campaign goals that’s directly related to your focus keywords. Whenever I’m working with a new client, one of the first things I do is create a list of their competitors’ top keywords. This is often the quickest way to determine what they need to be focusing on. A popular business can rank for dozens of top competitive keywords. So instead, you should consider focusing on key phrases that are getting the most monthly searches. At the end of the day, it’s about choosing the right keywords for your business that can get you more sales.
As you already know, the success of your SEO campaign for any specific keyword (or group of highly-related keywords) heavily depends on your competitor analysis. There is no trick that can guarantee a top ranking within an hour; you will get there by SEO techniques, step by step and each of those steps will be based on a solid competitor analysis.
Use simple keyword research tools like Google’s keyword planner to find relevant keywords and keyword variations (both in the US and internationally) that your competitors aren’t focusing on.Just because they aren’t ranking for a specific keyword, doesn’t mean they haven’t considered. You just have to put those keywords on your article or landing page of their own that’s specifically targeted to that keyword and get highly targeted traffic.
Create and Execute a Content Plan
Now that you’ve collected data, it’s time to use this data to create a report. To start making your content plan, create a keyword list or a content ideas list and save it in a simple spreadsheet or use a tool like Ahrefs (or Google Keyword Planner) to quickly find not only keywords but also their estimated traffic volume per month, CPC and number of ranking pages.Based on the report, you can build your SEO content strategy.SEO content writing is a process that does not end, it is a constant cycle of new information, data collection and analysis.
Track Your Progress
Once you have published new content or re-optimized old ones, you need to track their performance. Regular keyword audits should be done. Also, competitor analysis SEO reports should be generated to check whether or not your competitive analysis strategy worked. To track your progress, you need to set a goal. When we tried to grow Ahrefs’ organic traffic just by using social media marketing techniques or content marketing techniques. You should follow a systematic approach where you learn how keywords and social media fit together in the complete scale of digital marketing technique.