Staying Updated With Google SEO Trends

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Voice Search SEO Popular Trend

Want to stay on top of your online marketing game? Get the latest and greatest voice-search SEO trend content marketing tips, tricks + strategies. Voice Search. It doesn’t feel like it was so long ago that you were thinking this was still a future technology. But, now? Voice has just overtaken the other search techniques. A lot of SEO’s are always worried about determining which keywords to target on their websites for voice searches. How do you know which keywords your potential customers are searching for? Which keywords will bring users to your website? The simple answer of this question is that natural sounding words mean long tail keywords (for example: A voice search query may sound something like this: I want Mexican food for lunch, or which credit card is accepted at Amazon.)

Those keywords that are long to write and easy to speak are used for voice searches.

Google reports that 55% teens and 41% adults use voice search more than once a day.

Check Google Blog Mobile voice survey reveals teens love to talk

Focusing on Google Rich Results

Rich results are a competitive advantage that allows an edge over the competition. In this part, I’ll share why Google rich results are so good for us, what you can learn from them, and what we can do to implement them in our own sites. Rich results are search results with special features embedded that help people explore and interact with your content.

A perfect example of this rich result SEO trend can be seen 

The goal of these quires is to point out the advantages of rich results and the reasons you should be striving to make your site a part of it.

Google Use the Search Intent SEO Trend to Rank Website

Search intent is one of the most important concepts in SEO Trends. This concept, called user intent by SEOs and search professionals, is the main goal a user has when typing a query into a search engine they see the exact result as they think. The new Google is all about machine learning and artificial intelligence that analyzes your intent when you enter a query, not just the words you type. It works under the premise that users don’t search for exact phrases because they people don’t talk like that in real life. They usually just type their query as a whole sentence, which is why semantic search has been implemented by Google. In order to rank for these high-intent keywords you need to create content for user intent which is very direct and specific to the product or service you are promoting.

Simple Formula

(Search Intent = results that give a Google user what they’re looking for.)

The Mobile-First Index

The mobile-first index requires that your site is mobile friendly. A mobile user should be able to see all content on every page without being required to zoom or scroll horizontally or vertically. Google’s crawler needs to be able to fully index all of the content on every page of your website. Also, your site should work SUPER well on mobile devices (smartphones and tablets).

Google’s mobile crawler needs to be able to fully index all of the content on every page of your website. This is because Google made a recent announcement that they will be switching over to a mobile-first index. Google wants to show people the best possible search results, so your site has to prove that it’s mobile-friendly.

I think it would be a good idea to start making your website right now mobile-first so you can be sure that Google can crawl 100% of your mobile content.

 

Next, pop a few URLs from your site into the Mobile-Friendly Test.

Finally, check out your mobile page speed using PageSpeed Insights.

Follow The Google Rank Brain

Rank Brain is a machine-learning artificial intelligence system that is used by Google’s search engine in an attempt to better understand user queries and to return more relevant results. It was first introduced in 2015 and has been expanded from there. It is said to impact about 15% of all queries.

How Rank Brain Works and How to Compete :

First You need to know Google Rank Brain works on 2 factors its a

  1. CTR (click through rate)

  2. Dwell Time

So for example somebody goes to search and type drop shipping master class.

 

So he finds top results that are fully optimized for this keyword (dropshipping master class) and click on this CRT is basically this click on impression and the second Dwell Time is basically how much time user spend on this website now it’s time the rank brain will decide how this is important for users and how this helps for this keyword.

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